PEOPLE COUNTER SOLUTION

In the era of digitalization, it is becoming tough for brick and mortar businesses to hold their roots. Most of the people opt for online shopping over traditional shopping.       

In such a scenario, businesses having physical space should learn about their customers.  

APPECTUAL has developed an AI-based People counter product which will help every brick and mortar system to take an efficient business decision to grow the market sales.

WHAT IS PEOPLE COUNTER?

People counter solution is designed to count the number of customers entering and exiting the shop.

When you put the people counter at the entrance or exiting area of the retail shop or any physical business, it will detect a person and increases the count. AI technology accurately counts people who pass by its sensors and some of the more advanced systems can even analyze whether people are coming or going.

Also, it gives analytics of people count with graphs and charts which gives exact footfall.

WHY USE PEOPLE COUNTER?

It is vitally important for all businesses to understand the flow and function of your  sale.

People counting technology has already been rolled out to public spaces such as train stations and museums, as well as thousands of retail stores. These are systems that enable retailers or station operators to keep track of the numbers of people passing through. Infrared technology accurately counts people who pass by its sensors and some of the more advanced systems can even analyze whether people are coming or going.

Accurate and repeatable footfall measurements can provide key business data that allows a store to calculate certain crucial metrics,

for example:

  •      The conversion ratio of your store
  •      Footfall patterns within a particular store
  •     The way a store compares to others within a global network

The information that is generated by footfall counters can be used to deliver genuine ROI to a business. For example, it can be employed to optimize the way that the store is laid out and to reorganize staffing levels to improve efficiency.

The information that is generated by footfall counters can be used to deliver genuine ROI to a business. For example, it can be employed to optimize the way that the store is laid out and to reorganize staffing levels to improve efficiency.

Footfall counting data also plays an important role in helping to boost levels of customer service – the more insight you have about the way customers behave in your store, the more you will be able to deliver the kind of service that will convert them into loyal and permanent customers.

Today’s customer is in control of the retail landscape, and mall operators need to be able to adapt quickly to their changing needs and demands. Visitor analytics technology is an essential tool in order to develop a deep appreciation of your customer traffic, high performing areas, and places in need of improvement. With the understanding provided by these systems, you unlock the unlimited potential for your shopping mall and harness the ability to meet the changing needs of the customer.

One of the obvious benefits of people counting technology is gaining information about exactly how many people are coming through your doors. This is a key metric to look at in order to optimize the performance and success of your business. Total daily transaction counts and sales reports give only a mere fraction of the big picture of how well an establishment is performing. Customers do not always make a purchase during a first or even second visit to a business. Having the ability to accurately measure your mall’s footfall will shed light on how effective you are functioning as a whole. You can then use this information to push initiatives that better reach your customer base and generate revenue.

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