AMP-LIFYING WEBTRAFFIC!

Do the time taken to land a web page on website matters the web traffic?

What do you think?

Yes, Of course.

Last year, for the first time ever, the majority of worldwide internet usage did not come from desktop browsers. According to StatCounter, 51.3% of all web traffic now comes from mobile devices. With the proliferation of smartphones and tablets, that number will continue to rise. So, for mobile web pages, AMP makes a huge difference in bringing traffic.

Well, curious about AMP?

AMP means Accelerated Mobile Page, is an open-source library developed by google that provides a unique way to create web pages that are compelling, appealing, smooth, and load near instantaneously for users. These web pages can link it to other web pages which are controlled by you.

So, here we are going to see detail about AMP and the way it affects the web page traffic.

AMP was first introduced by Google in the year 2015. Basically, AMP is designed and developed to improve the page load time and also user experience on mobiles. As per the google’s research, 53% of users leave the site if it takes more than 3 seconds to load, and this makes a massive impact on traffic generation. Though many experienced developers/designers can deal with such problems with high-end development and optimization techniques but AMP allows all the required resources to primary developers also without any constraint. That’s the reason for promoting and encouraging the use of AMP to your responsive sites.

HOW DO AMP WORKS?

AMP works on three major factors:

AMP HTML is the subset of HTML tag, which functions similarly as the preprocessing tags. It allows a publisher to put custom tags and properties with some restrictions but if you are well familiar with normal HTML then it won’t be any trouble.

Check out more about AMP HTML here.

AMP JS is java script library specifically made for AMP. AMP restrict the use of third party java script, you will have to use AMP JS specifically. This JS is different from normal java script. It manages the faster rendering of web pages on mobile.

AMP CACHE is basically a content delivery network which works exactly in the same way as any cache. It fetches AMP web pages, cached them and improves the page optimization.

As AMP doesn’t allow you to use other third-party javascript, you are restricted to some limitation. So, you will have to maintain two copies of your site. One which is the original article page and another is AMP version of the same. All CSS which you use should be strictly inline and should be less than 50KB.

For adding multimedia, animation, and video you will have to use custom tags such as amp-img element, amp-anim extended component, amp-youtube.

In case if your website is built on wordpress, you have install in-built amp plugin.

You have to tweak down the Google search console to help Google pick up the AMP versions of your article faster by using rel=”amphtml” tag appended by the plugin. For better results, use google search console along with chrome validation process.

Lastly, add analytics to AMP page to track down the web traffic. AMP pixel element is simple tag which needs to be added in script to count the number of page views.

So, when a user searches for a query, Google shows the result instantly if your amp version of a site is cached before. But, what if your site is not cached before? For this, Google has stated that they will provide cache solution to all the AMP pages with no extra cost. So, you need not to go for cache every time you develop new AMP.

As we have to create two versions of your web page, the AMP version may lack a little in user experience, but it can be handled by taking little effort in coding, which won’t take much time.

For better optimization of a web page, AMP goes handy with the PWA i.e. Progressive Web Application.

Learn more about PWA!

 

FUTURE OF AMP:

As discussed before, AMP just developed in 2015. Many developers and developing companies are encouraging the use of AMP. Fast and rapid loading of a webpage makes an impact on traffic generation, so AMP can be the one solution to achieve maximum traffic.

AMP is restrictive. It has restriction about using javascript and other HTML and CSS tags. So, UX of a webpage should be taken care of. AMP works great if your webpages are about creating and marketing content. But it may not work that efficiently if you are not major blog/content producers.

Before implementing AMP to your site, google ads and other ads need to be considered. AMP pages are the one which is cached before, so if you want to put auto ads to your AMP pages you need to put some AMP tags to your web pages.

The way of using AMP is still changing and developing, so eventually, it is going to be more important for the mobile app/website developers as it performs in a more user-friendly way.

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